Started in August, 2017, to protest against a hostile Dog Control By-law being promoted by the Far North District Council.

The Group began as a spontaneous Facebook group called The BOI WatchDog, in response to a threat to phase out pets in the Russell Peninsular and forbid dog exercise anywhere on public land or beaches on the Russell side of the Waikare Inlet.

The campaign was immediately widened to include groups from Opua, Paihia and Kerikeri and within a few weeks had attracted many hundreds of members from all over the Far North District.